When you think of IBM, the first thing that comes to your mind is not digital marketing. However, according to a venturebeat.com article titled "Why digital marketing companies have become tasty acquisitions" IBM is starting to invest in digital marketing. And they are not the only ones. Below is a list of some companies that recently acquired digital marketing companies. For the full list, be sure to click on the link above.
- LinkedIn bought Bizo
- IBM bought Silverpop
- PricewaterhouseCoopers bought BGT Partners
It's very encourage to hear news like this, especially if your a student that is getting his or hers digital marketing degree. These companies are a just a small sample of the firms that are realizing the value of digital marketing in today's digital economy.
While your in the process of earning your digital marketing degree in Michigan you can be assured that companies will recognize the value of your skill set to their business goals. This was very interesting article and I highly encourage you read it even if your not a digital marketer. It shows digital marketing is applicable to all kinds of businesses. So this means a getting a digital marketing degree can be a flexible way to go in industries that you are passionate about.
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