The University of Michigan - Dearborn Digital Marketing Program REVIEW!!

While the field of digital marketing has existed for many years, getting a degree in digital marketing has only been a recently granted opportunity to the students of University of Michigan in Dearborn, MI.  

The Classes

Apart of the college of business over there, the digital marketing major consists of 5 specific classes that you are required to take and you are also required to pick any a 2 classes from a list of 6 marketing courses. This totals up to 21 credits for the digital marketing core classes. The other 99 credits are associated with general requirement and various other business class which make the rest of the requirements to receive a bachelors of business administration (BBA) with a concentration in digital marketing. To find more information about the specific classes please click here.

The Skills

The goal of the digital marketing program at the University of Michigan - Dearborn is to give students the skills and knowledge necessary to hit the ground running in the digital marketing field after graduation. This program aims at providing skills that can be applied in the real world not just in the class room. An example would be student ranking assignment given to students in the first digital marketing class offered there. This assignment allows the students to use Google Adwords to help students find the relevant key words to help getting their blog ranked on Google's search engine. This is just one example, and there are many more for the other classes offered. 

My Review

Based off the types of classes and tools learned. I would rate the digital marketing program at the University of Michigan Dearborn a 4/5. I would have given it a 5 out of 5 however there are some software programs that are used every day in digital marketing, Photoshop for example, that are not included in the curriculum and out of the financial reach of many college students. However, with that said,  the digital marketing program at the University of Michigan Dearborn is still a great choice to help students, with the passion and desire to become digital marketers, take their first step in to the fast growing field.