Actually there's about 62 billion reasons why students interested in Marketing should pursue a digital marketing degree. According to the Wall Street Journal blog, there is a study which claims the digital marketing industry is worth $62 Billion dollars. Why is it worth so much even though it's a relatively new industry (less than 30 years old by my estimates)? Well, there are many reasons account for such a high valuation, the main reason this article states is data.
There has been no other time in history where the collective information of so many people has been this accessible. The goal of digital marketers is to analyze and interpret this data into valuable information that gives business new insights and new paths to better advertise their products and services.
"The study, published Monday by the Direct Marketing Association, an industry group, was authored by John Deighton and Peter Johnson, a Harvard Business School professor and a Columbia University adjunct professor. It counted some 650 companies working in the personal data business."
When you complete the Digital Marketing Specialization at AC Ryan you will have an understanding of the continually shifting consumer mindset and how to use varying digital platforms to reach different customer groups. You will understand strategic marketing concepts and the tools required to make informed decisions and set the direction for your company, business unit, department, or product line in a digital ecosystem.
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