Digital Marketing Degrees: Skills in Demand for 2014 Says Article

Source

One of the reasons why the University of Michigan-Dearborn has one of the best digital marketing degrees programs in Michigan is because of the skills the students learn. According to recent article authored by Megan Leap, titled "Most Coveted Digital Marketing Skills for 2014 [Infographic]", more than 700 advertising and marketing executives were about digital marketing skills. Here is what they had to say:

• More than 3 out of 4 executives said that analytics is an important skill to have while the article noted that there is a 37% talent gap according to the people surveyed.

• 58% also said that mobile marketing is an important skill. Which is not a real surprise considering that 58% of Americans (at least 18 years old) own a smartphone according the PEW research.

There is much more in the article which I highly encourage you to read (the is link is in the first paragraph by the way). Especially if you would like to pursue a digital marketing degree and ultimately a career. 

Graduate Digital Marketing Degree from Eastern Michigan University: My Review

Source

While in my past reviews of digital marketing degrees I've only stuck to undergraduate programs, for this review I will talk about something a little different. A graduate (masters) digital marketing program. Offered by Eastern Michigan University this program is called the "Integrated Marketing Communications Graduate Program". Since this is a masters degree program there is a different market that will be interested in this rather than a digital marketing degree from a undergraduate university in Michigan. This degree is 2 years instead of 4 and you obviously need to have an undergraduate degree (bachelors) before you are able to get accepted. 

This is great option if you have already graduated college and don't want to go back for a 4 years bachelor degree in digital marketing. 

Learn Digital Marketing From Google? The Online Market Challenge

Source

For those that are not entirely sure about pursuing a digital marketing degree at a Michigan University, Google has developed a free online course  to let you "try it before you buy it". The goal of the course is to "help shape your advertising goals and strategy for the Google Online Marketing Challenge" (Source). 

What is the Google Online Marketing Challenge?

Students are give a digital marketing challenge to manage campaigns using Google Adwords and Google+. According to the website, the challenge has been going on for about 7 years and 80,000 students have participated. If you are interested in this challenge, check out their site.

What about the digital marketing course?

The course is divided into 7 modules. Covering everything from introduction to digital marketing to analytics and video, this free course is designed to give a good overview of the field of digital marketing. This is one of the best resources on the web for anyone who wants to pursue a digital marketing degree. The course titles are:

• Introduction to Digital Marketing
• Search Engine Marketing
• Search Advertising
• Display Adverstising
• Mobile
• Social
• Analytics
• Video

You might ask why should I even pursue a digital marketing degree from an University when I can get the same experience at little to no cost with Google's course? While I suggest going the more traditional route for a digital marketing degree in Michigan because of the experience you will get working in groups and the connects you will make that will also help you in your career, some students want to go on their own path.

Digital Marketing Degree from University of Michigan-Dearborn in Top 8 List

"there’s a growing disconnect between the needs of the market and the available resources at universities. Marketing and Advertising— digital marketing, in particular, and digital advertising—are driving the mobile and digital revolutions which have created billions of dollars in equity value and hundreds of thousands of jobs" Source: http://www.iab.net/iablog/2013/09/top8digitalU.html

The University of Michigan-Dearborn Digital Marketing degree program has been ranked as one of the top 8 digital universities according to the Interactive Advertising Bureau (IAB). One of the main reasons this University was acknowledged by the IAB is because it address the growing gap between school and the professional world which was address in the quote above. The author of the article also called for employers to connect more with educational institutions to better equip students with real world experience. It's a great article and I highly encourage you to read it. The link is below the quote.

Also on another note, I recently found another great blog about digital marketing degrees. http://joshsdigitalmarketingblog.com/ I highly encourage you to check it out!

Latest Digital Marketing Trends - State Of Digital Marketing 2014 - Stan...

Why Digital Marketing is Important to All Industries

When you think of IBM, the first thing that comes to your mind is not digital marketing. However, according to a venturebeat.com article titled "Why digital marketing companies have become tasty acquisitions" IBM is starting to invest in digital marketing. And they are not the only ones.  Below is a list of some companies that recently acquired digital marketing companies. For the full list, be sure to click on the link above.

• LinkedIn bought Bizo 
• IBM bought Silverpop
• PricewaterhouseCoopers bought BGT Partners

It's very encourage to hear news like this, especially if your a student that is getting his or hers digital marketing degree. These companies are a just a small sample of the firms that are realizing the value of digital marketing in today's digital economy. 

While your in the process of earning your digital marketing degree in Michigan you can be assured that companies will recognize the value of your skill set to their business goals. This was very interesting article and I highly encourage you read it even if your not a digital marketer. It shows digital marketing is applicable to all kinds of businesses. So this means a getting a digital marketing degree can be a flexible way to go in industries that you are passionate about. 

Google Digital Marketer explains Digital Marketing. Great Video!

Interview with Avinash Kaushik, digital marketing evangelist for Google

Hi everyone! I thought I might share this video about how Google thinks about digital marketing. If you're a student who want to get a degree and a career in digital marketing, I highly recommend you watch this video.